Variations: Cookie Crisp Jazz Revisited

SteviLwrites: I recently got what I believe to be a Cookie Crisp Jazz exactly the same as the one Mark Baker-Wright wrote about on his blog back in 2008:

http://transformingseminarian.blogspot.com/2008/01/counting-collection-cookie-crisp-jazz.html

He catches a lot of hell from people who tell him his is just a regular Martinii door stickered Jazz, but I'm a believer now.

My guess is the progression on Cookie Crisp door stickers was-

Martinii door sticker,
then blank sticker over Martinii door sticker (double stickered door),
then finally corrected blank sticker on door.
(3 pics of Jazz, blue background)

===========

Justin M replies: I buy this chronology. Fulfilment was with whatever was coming off the assembly line at the time. Likewise any blank stickered Jazz is designated 'Cookie Crisp', when it was regularly sold as a standard packaged G1. I guess this is one of the pitfalls of the Variquest - what was an exercise in description got misappropriated as a tool of prescription. As if factory workers religiously matched part numbers and mail away promotions had exclusive factory time to make sure only #5 Primes got a Pepsi sticker. Sellers/collectors are so obsessed with part-matching Primes for instance, there are legit mixed-part examples that are being lost due to reverse-Frankensteining.

========

Jeroen M rebuts: I'm sorry, your Jazz has Martinii on the doors, so it definitely isn't the cookie crisp.

Also without the appropriate paperwork someone can only claim to have the cookie crisp if they have a double layer of stickers on the doors as the Martinii was scrapped on Jazz from 1986 and onward.

========

Justin M writes: Some notes about the promotion. Jazz was available as both an instant win prize claim, and also a purchase offer from Ralston Purina cereals 'Cookie Crisp' and 'Cracker Jack', in a promotion that began after Hasbro Bradley became Hasbro., Inc. (after August 1985), as the boxes state (C) 1985 Hasbro., Inc.. According to the promotion, there were 25,000 instant win prizes, redeemed by sending the instant win certificate (which was the blue action sticker with YOU'RE A WINNER printed on it) to Promotional Marketing Corporation (Westport CT) who were the agency responsible for managing the instant win promotion. Jazz could also be purchased by sending 2 proof of purchases + $3.95, directly to Ralston in Mascoutah, Illinois. The promotion is also seen on boxes of the unreleased 'The Transformers' chocolate cereal, with mock-ups dated 9.26 (1985), that was probably the cereal originally intended for the promotion, as a tie-in to launch the product. However, the instant win prize claim was not present on this mock up. It was intended to be only a purchase offer of Jazz. In the end, the cereal did not launch, and I speculate that Ralston had already committed to an unknown wholesale purchase of Jazz figures that it now needed to clear. Without a Transformer brand cereal context, up to 25,000 figures were earmarked to be given away for free via CC and CJ. All in all, the promotion ran for less than a year, beginning sometime in late 1985, likely post September, and ending on 9.30.1986. The fulfillment of the 'mail away' toys was by American Redemption Systems Inc. (ARS), a full-service promotional fulfillment and coupon management company set up by Ralston Purina and operating out of 711 W. Fuesser Road, Mascoutah, Ill. 62224-0001. By the time the promotional mock-ups and commercial were cut, Jazz already had the 'Martinii logo' removed from the promotional artwork, photographs and video. There are plenty of US packaged non-Martinii Jazzes out there for a toy that was not part of the 1986 USA assortment. I do think that some Jazz figures intended to receive a second door sticker, (as evidenced by the blank sticker sheet), probably did not - in error, as there are many known errors in the G1 history - and it is plausible that these were among the early inventory at ARS. Figures like this that Steve-il King Macrocranios posted above, are also occasionally seen in the JP release. And I have no reason to call Mark Baker-Wright a liar. Do we think given a near one year of fulfillment, that there were no oddball figures mixed in?

*Note, when researching I saw a mail-away Jazz that was paired with a MCRB mailer (the 7075 Oakland Mills Rd mailer) that was owned by Alex Bickmore. However it looks like it was actually the mailer for a Wheeljack, as there is no Robot Point redemption offer for Jazz.